The twenty first international Newspaper advertising convention changed into currently held in Malta. From 24 – 25 February experts shared their understanding and revel in with over 2 hundred delegates from around the sector. It changed into organised by using WAN-IFRA (global association of Newspapers and information Publishers) and protected topics consisting of the relevance of print marketing in a virtual international, pass-media strategies and pill advertising and marketing.audio system covered Halvard Kristiansen, Head of behavioral focused on, Schibsted; Suzanne Raitt, vice chairman marketing and Innovation, Canadian Newspaper affiliation, Canada; Altug Acar, Deputy head of marketing organization Head, Hürriyet, Turkey; Ken health practitioner, news industry analyst and writer of “Newsonomics: Twelve new developments in order to shape the information you get”, united states; and Dr. Aralynn McMane, govt Director, young Readership improvement, WAN-IFRA, France.one of the most heartening messages to come out of the convention become that newspaper marketing nevertheless has an vital function to play in the average advertising market. evidently despite all the eye digital advertising gets newspaper advertising sales remains promising. it’s important, but, that newspaper corporations do not neglect digital advertising and marketing. The most effective approach is to include a multi-media technique.one of the audio system, Anders Berglund, sales Director of Swedish newspaper, Aftonbladet, said, “most of the revenues are nevertheless linked to print products – you could nevertheless make a number of money from print. it is essential to have a focus on interesting new launches and new products, but additionally preserve to expand the hooked up merchandise.”offering a wide variety of merchandise will no longer most effective entice more readers but additionally extra advertisers. In seven years, German newspaper, Die Zeit, has grown its movement by using 19% and advertising sales with the aid of 81%. Dr Reiner Esser, Die Zeit’s CEO, attributes the paper’s achievement to a diffusion approach which saw them encompass a unique phase for students and faculty kids, in addition to circle of relatives travel.Eamonn Byrne, Founder and Director, The Byrne Partnership inside the united kingdom, stated that it is critical for newspapers and advertisers to distinguish between style and tendencies. The implication being that currently virtual advertising is in fashion but newspaper marketing is and will stay a successful fashion. Byrne is going so far as to mention that print will dominate the destiny of marketing as more humans continuously read newspapers than news on-line.One feasible motive that virtual advertising receives so much press is as it’s being driven by using a small however very vocal organization of human beings. it’s because they’re so loud that they get a variety of attention, which gives the influence that handiest information that makes it online matters. but the truth of the matter is that print drives maximum of the information and content online.it is as much as newspaper groups to make sure that they live relevant and hold breaking information so that they maintain attracting advertisers. at the identical time they have to look to enlarge into different avenues to live applicable to all generations of readers.